Spanning 52 suburbs, more than 120 real estate professionals and a property management portfolio of 3000 plus properties is the culmination of a decade of planning to make Belle Property Northern Beaches a reality.
Now under a single ownership structure, Belle Property Northern Beaches, is the result of unifying eight offices to create the largest real estate network in the locale.
The final stage of this expansion was completed just weeks ago with the integration of the Avalon and Seaforth/Frenchs Forest offices, which has cemented Belle Property Northern Beaches’ market presence.
Led by Brendan Pomponio, who has sold property in the region for 20 years and grew up in the area throughout his teenage years, said the decision to unify the network reflected how buyers and sellers engaged with the property market.
Brendan Pomponio Belle Property Northern Beaches principal. Picture: Supplied
“People don’t just transact in a single suburb; they move within a lifestyle region,” he said.
“By operating as one business rather than as individual offices we’re able to anticipate demand, track market sentiment, and connect buyers and sellers with more informed choices.”
The new network will deliver a seamless, data-driven approach to sales, leasing, projects, and property management across the district, and agents Matt Brady and Greg Griffin have been appointed as new partners for additional leadership across the offices.
The expansion also includes a property management portfolio of 3000 properties across residential, commercial, and project sales.
Belle Property Northern Beaches will see its multi-offices operate as a fully integrated network with agents across Manly, Dee Why, Mona Vale, Seaforth, Avalon, Terrey Hills and Frenchs Forest working as a single team, sharing data, listings, and opportunities.
“This isn’t about expansion for the sake of it,” Mr Pomponio said.
“It’s about redefining the way real estate is delivered by prioritising collaboration over competition. Every agent in our network has access to the same insights, tools, and buyer connections, which means better outcomes at every stage of the property journey."
Belle Property Northern Beaches team. Back row left to right: Matt Brady and Josh Perry. Front row left to right: Brendan Pomponio, Nick Duchatel, Jodie Loveday and Greg Griffin.
The new network’s goal is to increase its Northern Beaches market share from 19% to 40% during the next two years.
While the business has scaled, Mr Pomponio said the commitment to personalised service and deep local expertise remains unchanged.
“Growth doesn’t mean losing what makes us different or what has got us to where we are. We’re still delivering the same boutique-level experience, now backed by greater scale, technology, and the depth of insights that only a truly unified network can provide.”
Ramping up its auction strategy
The new era of Belle Property Northern Beaches has seen an expansion in its auction strategy, with fortnightly in-room auctions of listings from across its offices.
"We’ve created an auction environment that fosters real competition, which is key to securing strong sales outcomes,” Mr Pomponio said.
“Our in-room strategy has delivered an 83% clearance rate throughout March, well above the Sydney-wide average of 58%, by ensuring properties are exposed to the broadest pool of active buyers."
Two weeks ago, all nine residential properties set for auction sold under the hammer, which Mr Pomponio said was “unprecedented” in the current market.
Belle Property Northern Beaches has seen an expansion in its auction strategy. Picture: realestate.com.au
“The vibe, the atmosphere … because the collaboration and the audience was electric. We had the first three were extremely competitive, and then obviously, towards the end, some won buyer auctions, and some put aside, and then renegotiated and put back on the floor and sold.
“Obviously, the momentum of the night was fantastic, but the way that the agents put it aside and brought it back together, a 100% clearance rate was exceptional.”
Mr Pomponio said buyers in the prestige market remained highly selective and they knew what they wanted, and will move decisively for the right property.
"We’re seeing strong engagement when properties tick all the right boxes that is premium location, high-spec finishes, desired layout, in conjunction with that classic Northern Beaches lifestyle,” he said.
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