Many Massachusetts homeowners who sell via For Sale By Owner (FSBO) find it difficult to reach enough buyers. Exposure in the multiple listing service (MLS) is key, but it’s usually reserved for licensed agents. The good news is that flat fee MLS Massachusetts services make it possible to list for a set price, helping your home stand out while saving you thousands in real estate agent commissions.
In this article, we’ll explore the various flat fee MLS companies available in Massachusetts, discuss the costs associated with these services, and evaluate their pros and cons, while also explaining how the process works.
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What is a flat fee MLS listing service in Massachusetts?
A flat fee MLS listing service in Massachusetts offers a unique advantage for FSBO sellers. It allows homeowners to list their property on the MLS without the need for a traditional real estate agent. The MLS is a comprehensive database that aggregates homes for sale, providing vital exposure to real estate professionals and potential buyers.
This service is particularly valuable because it enables sellers to gain the visibility that traditionally only licensed agents can obtain through the MLS. By listing on the MLS, your home appears on major home search websites, significantly increasing your chances of attracting serious buyers while saving on agent commissions.
How much does a flat fee MLS service cost in Massachusetts?
The cost of a flat fee MLS service in Massachusetts can vary significantly depending on the provider and the range of services included. Some basic packages may be available for as little as $100 or less, making them an affordable option for FSBO sellers looking to maximize exposure without a hefty price tag.
On the higher end, some services can cost thousands of dollars but come with extensive additional features, such as a comparative market analysis, which can help sellers price their homes competitively.
As we explore the variety of flat fee MLS companies in the next section, keep in mind that choosing the right provider can greatly influence your selling experience and outcomes.
Flat fee MLS listing companies in Massachusetts
The Greene Realty Group
The Greene Realty Group helps FSBO sellers list their homes on the MLS and save thousands in commission. The property also appears on major real estate sites like Zillow, Realtor.com, Trulia, and many other syndicated platforms that reach the majority of active home buyers.
The company offers a range of MLS listing options tailored to fit different needs, including entry-only or flat fee MLS listings, open house support, contract review, market analysis, and ongoing broker consultation.
Service areas: Throughout Massachusetts and other states like New Hampshire, Connecticut, and Vermont
The listing fee isn’t disclosed on the company’s website, but the packages include a 12-month listing term and legal forms. Additional costs apply to lockbox, flyers, virtual tour, market reports, and lawn signs.
The Greene Realty Group has been accredited by the Better Business Bureau (BBB) since 2016 and now maintains an A+ rating. Its Google Business profile reflects a perfect review score of 5 out of 5 stars.
Clients say the team at The Greene Realty Group delivers a highly professional and stress-free selling experience. They commend the group’s consistent communication, timely updates, and quick responses to questions. Many describe the process as smooth and efficient, praising the team’s reliability and dedication from listing to closing.
Website: thegreenerealtygroup.com
Phone number: 860-560-1006
Simply Sell Realty
Since 2011, Simply Sell Realty has been offering the flat fee MLS listing service Simply List Me, helping homeowners sell their properties independently and affordably. The company has assisted more than a thousand sellers across Massachusetts and New Hampshire in saving thousands in commission by skipping the traditional agent route.
With the company’s listing service, properties are listed directly on the MLS, allowing sellers to manage their own sale while reaching a wide pool of buyers. The team ensures each listing is accurately entered and reviewed to minimize errors or potential liabilities.
Service areas: Throughout Massachusetts and New Hampshire
- Listing fee: $99 for up to 42 listing photos, color flyers, lead forwarding, forms, and unlimited listing changes
- Custom property website: $29.99 per month
- ShowingTime: $45
- Open house hosting: $150 for two hours
Simply Sell Realty earned a 5-star rating on Google Reviews, as clients share that the team offers professional, well-organized service that helps sellers achieve quick results. Many appreciate the team’s supportive and knowledgeable approach, noting that listings are handled efficiently and often sell fast. Sellers describe the experience as smooth, reliable, and an excellent choice for DIY listings.
Website: simplysellrealty.com
Phone: 978-315-0300
OwnerEntry
OwnerEntry has been helping FSBO clients since 2004, offering affordable flat fee MLS listing packages to make selling homes easier and more cost-effective.
Formerly known as SoldOnMLS.com, the company rebranded in 2017 to better serve both FSBO sellers and buyers looking to connect directly with homeowners. This change reflected OwnerEntry.com’s continued dedication to empowering sellers with greater control, visibility, and value in the selling process.
Service areas: New England states, including Massachusetts, as well as New York and Pennsylvania
- Silver: $199 for a six-month listing term, unlimited listing photos and updates, and marketing flyers
- Gold: $299 for a 12-month listing term, customized property website, and seller report
- Platinum: $399 for unlimited listing duration (until the property is sold), concierge service for scheduling showings, coaching on marketing and buyer engagement, assistance with contracts and disclosures, and complete contract review
OwnerEntry has garnered a Google rating of 4.9 stars for its MLS listing services. The majority say that the team delivers excellent service and helps homeowners save thousands in commission fees.
Some highlight how quickly their homes sold, sometimes within days of listing, thanks to the platform’s efficiency. They appreciate the smooth process, cost savings, and professional guidance, calling it a smart and effective way to sell a property independently.
Website: ownerentry.com
Phone number: 617-542-9300
Entry Only New England
Entry Only New England is a leading flat fee MLS company that helps FSBO sellers reach more buyers by listing their homes on major real estate platforms like Redfin, Zillow, Trulia, and Realtor.com. As an all-digital flat fee MLS platform in Massachusetts, the company offers a streamlined and fully online process for homeowners who want professional exposure without the high costs of a traditional agent.
Known for its efficiency and responsiveness, Entry Only New England provides advanced entry-only MLS tools in the region.
Service areas: Throughout Massachusetts
- Basic: $397 for a 12-month listing term, up to 10 listing photos, unlimited listing updates, lead forwarding, and real estate forms
- Standard: $547 for Basic inclusions, up to 30 photos, buyer’s agent commission report, professional marketing flyers, and listing optimization guide
- Advanced: $697 for Advanced inclusions up to 42 photos, seller’s report, and FSBO education video course
Entry Only New England boasts a 5-star Google rating, reflecting clients’ satisfaction with its flat-fee FSBO MLS listing service. Clients share that the team delivers a smooth and rewarding selling experience, especially for those willing to take a hands-on approach.
Many note significant savings on commissions and quick results, with homes often selling within days, sometimes even over asking price. The platform is praised as a practical and cost-effective way to manage a home sale independently.
Website: entryonlynewengland.com
Phone number: 617-299-0406
Flat Fee Susie
Flat Fee Susie has supported FSBO sellers for nearly 20 years, specializing in expert flat fee MLS listings across several states. The company’s founder acts as the broker in most regions and works closely with skilled local agents to deliver exceptional service and ensure sellers get maximum value for their investment.
Listing through the MLS gives clients broad, professional exposure while helping them avoid the high commissions that often cost tens of thousands in a traditional home sale.
Service areas: Nationwide, including Massachusetts
- Package 1: $99 for a six-month listing term, up to six listing photos, lead forwarding, forms and disclosures, and unlimited listing changes
- Package 2: $199 for Package 1 inclusions, up to 50 photos, Realtor showing scheduling service, and open house postings
- Full Service: $1,200 for a 12-month listing term, full seller agent representation, yard sign, lockbox, and negotiations
Flat Fee Susie holds an impressive 4.8-star average on Google. Clients praise the company’s outstanding support and smooth selling experience. Many appreciate being able to manage their own listings and showings while still benefiting from expert guidance when needed. Reviewers frequently highlight the team’s professionalism, quick communication, and helpful, pressure-free assistance.
Website: flatfeesusie.com
Phone number: 615-364-0948
ByOwner.com
Founded in 1996, ByOwner.com helps homeowners sell their properties independently through affordable flat fee MLS listings. Designed for FSBO sellers, the platform makes it easy to list homes on the MLS and major real estate websites for maximum visibility.
Sellers stay in control of pricing, showings, and negotiations while saving thousands in commission. With expert guidance and a proven track record, ByOwner.com simplifies the selling process from start to finish.
Service areas: Nationwide, including Massachusetts
Listing fee (price varies by location): $195 for a six-month listing term, transaction support, color flyer, social media marketing, and video upload
Known for its reliable business standards, ByOwner.com holds an A+ rating from the BBB and a 4.1-star average on Google. Home sellers say the platform makes selling straightforward, with many completing their sales within a few months. Reviews often highlight the platform’s helpful guidance and quick customer support, describing it as a dependable, user-friendly, and efficient way to sell a home.
Website: byowner.com
Phone: 800-296-9637
How would a Massachusetts seller benefit from a flat fee MLS service?
Using a flat fee MLS service in Massachusetts can offer significant financial benefits for homeowners looking to sell. By opting out of a traditional real estate commission, which typically ranges from 5% to 6% of the home’s sale price, sellers can avoid the cost associated with a listing agent, which is about 2.5% to 3%. Instead, you pay a flat fee, varying by the chosen service level.
With the landmark settlement by the National Association of Realtors (NAR), which changed commission rules, encouraging buyers to negotiate commissions directly with their agents, sellers can enjoy even greater savings on the overall transaction.
For those with market-ready homes in competitive areas, listing on the MLS can attract multiple buyers and competitive offers, enhancing your chance of a quick and profitable sale. Additionally, if you prefer hands-on involvement in your home sale or wish to avoid working with a licensed agent, this method provides control over the selling process. However, it requires a significant commitment to managing various tasks:
- Use market data to determine the right selling price.
- Craft an appealing listing description.
- Take professional photos and actively market your home.
- Make necessary state and federal disclosures.
- Coordinate showings and open houses.
- Review offers, negotiate terms, and manage the contract process.
- Handle the appraisal and inspection processes.
- Calculate closing costs and net proceeds.
- Deal with transfer taxes.
- Gather necessary documentation.
Pros and cons of using a flat fee MLS listing service
Flat fee MLS services give sellers a way to reach more buyers without paying full agent commissions. Before jumping in, it’s worth weighing the benefits and potential drawbacks:
Pros of using a flat fee MLS listing service
- No listing agent commission: This fee is about 2.5% to 3% of the home’s sale price, which would otherwise go to a real estate agent.
- Direct control: You handle all aspects of the sale, from listing to closing, giving you full control.
- Fixed costs: Pay a known, upfront fee for the listing service without any hidden charges.
- Broad exposure: Your home is listed on the local MLS and popular third-party websites, increasing visibility.
- Direct buyer interaction: Flat fee MLS listing services expand your exposure to traditional buyers and their agents, facilitating direct communication.
Cons of using a flat fee MLS listing service
- Buyer’s agent commission: Depending on negotiations, you may still need to offer a commission to the buyer’s agent, which is typically around 2.5% to 3%, affecting your overall net proceeds.
- Sole responsibility: You are responsible for handling any challenges that might delay or terminate the deal.
- Lack of expertise: The process is mostly self-serve, without the support and guidance of a local real estate expert.
- Potential legal risks: You may expose yourself to liability claims and other legal risks without professional guidance.
- Possibly lower sale price: Homes sold without a traditional real estate agent often fetch a lower price compared to those sold through an agent.
How do I list my home with a flat fee MLS service?
Listing your Massachusetts home using a flat fee MLS service can be a straightforward process if you follow these steps carefully:
Step 1: Vet the flat fee MLS service
Start by researching local flat fee MLS services to find one that suits your needs. Check their packages, rates, and the scope of service they provide. Make sure you understand the specifics, such as the number of photos allowed, details on listing information, availability of forms, and any additional costs for extra services. Read Google reviews and verify the company’s reputation on the BBB.
Step 2: Register and select a plan
Visit the chosen company’s website, register an account, select the most suitable package for your needs, and pay the required upfront fee online.
Step 3: Enter your property information
Provide a detailed description of your property and upload high-quality photos. If available, complete and attach any necessary disclosure forms to ensure transparency and legal compliance.
Step 4: Read and sign your listing agreement
Carefully read and then sign the listing agreement. Pay attention to terms regarding cancellation and ensure there are no clauses that might obligate you to pay a listing commission if you decide to withdraw your listing.
Step 5: Review your live listing
After submitting your listing, the service will publish it on the local MLS and likely on other real estate platforms like Zillow, Trulia, and Realtor.com. It may take a few days to appear. Once live, review your listing on these sites to confirm that all details are accurately presented and that your listing appears complete and appealing to potential buyers.
Are flat fee MLS listings effective in Massachusetts?
Flat fee MLS listings are a smart choice in Massachusetts because buyers and agents do almost all their home searching online. MLS listings feed into major real estate websites, so your home gets seen where it matters most. This kind of exposure helps sellers connect with more buyers and their agents, making it easier to sell.
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Alternatives to flat fee MLS services in Massachusetts
If a flat fee MLS service doesn’t seem like the right fit for your needs, consider these alternatives:
Option 1: Flat fee agent
Hire a flat fee real estate agent who provides essential services for a fixed rate, typically between $3,000 and $5,000. This option suits sellers who desire more control but still need professional guidance. Ensure you understand the services included and any potential additional fees by thoroughly reviewing your contract.
Option 2: Discount brokers
Engage a discount real estate broker who offers basic services at a reduced commission compared to traditional agents. While more expensive than flat fee MLS services, they provide substantial support.
Option 3: Full-service, experienced real estate agent
Work with a full-service Realtor who provides comprehensive services and leverages deep knowledge of the Massachusetts market. This option is ideal for sellers seeking expert guidance and maximized sale potential through extensive local networks and marketing strategies.
Will I save money with a flat fee MLS listing service?
While using a flat fee MLS listing service in Massachusetts will reduce the commission fees typically paid to a real estate agent, it’s important to consider the potential impact on your home’s final sale price.
According to research from the NAR, homes sold by owners without an agent sold for less than those sold through an agent. For instance, the median sale price for FSBO homes was $380,000, compared to $435,000 for agent-assisted sales.
This suggests that while you might save on upfront costs by opting for a flat fee MLS service, the total profit from the sale might be lower, underscoring the trade-offs involved in choosing to sell FSBO.
What if I need to sell my Massachusetts home fast?
If you’re in a rush to sell your Massachusetts home, exploring alternatives to traditional sales methods is advisable. One quick option is to work with an iBuyer, companies that use technology to make immediate offers on homes, often purchasing them in just a few days.
Another option is the “We Buy Houses” companies, which purchase your home in almost any condition, typically for a price below market value. While these options offer speed and convenience, be aware that they usually result in a lower selling price.
For those who need a fast sale but are looking for more flexibility, HomeLight’s Simple Sale platform could be ideal. It provides a quick way to sell your home directly or connects you with a local agent who can expedite the selling process, giving you the best of both speed and potentially higher offers.
What else should I know about selling a house in Massachusetts?
When selling a house in Massachusetts, it’s important to adhere to local real estate laws, especially concerning property disclosures. These laws require sellers to inform potential buyers about certain aspects of the property’s condition and history.
While using flat fee MLS listing services, compliance with these disclosure laws is mandatory. Furthermore, due to the complexities involved in real estate contracts and disclosures, hiring a real estate attorney is highly recommended. An attorney can help manage these complexities, ensuring all legal requirements are met and helping to avoid potential legal issues after the sale.
Here are some additional points to remember:
- Upfront payment: Flat fee services require payment upfront, unlike traditional real estate agents whose fees are contingent upon the sale of the home.
- Changing service names: Some flat fee services may change names frequently, which can make it difficult to track their reliability and success rate.
- Direct seller contact: Listings typically include the seller’s contact information, placing more responsibility on the seller to manage communications.
- Lack of dedicated support: Unlike traditional agents, there may not be a dedicated individual to assist sellers through the listing process with a flat fee service.
- Negotiable agent fees: While flat fee services charge a fixed rate, traditional real estate agent fees can often be negotiated.
Ready to sell your Massachusetts home?
Selling your home in Massachusetts can be as demanding as a full-time job. If you’re thinking about selling on your own, keep in mind that you’ll be taking on many of the responsibilities usually managed by a real estate agent, from marketing and negotiating offers to ensuring legal requirements are met and closing runs smoothly.
Using a flat fee MLS listing service can alleviate some of these challenges by providing varying levels of support based on the chosen package. However, while this option may reduce costs related to agent commissions, it’s important to remember that you may still be responsible for the buyer’s agent commission and other MLS service fees. Additionally, the final sale price may be lower than if a traditional agent had been used.
If you’d rather have professional help to make the process easier, HomeLight can connect you with a trusted local agent in Massachusetts. An experienced agent can help you get top value for your home and handle the details efficiently. Whether you decide to go the FSBO route with a flat fee MLS service or work with a full-service agent, HomeLight is here to guide you every step of the way.
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