12 realtor headshots tips to look professional and showcase your brand (+ examples)

Your realtor headshot is usually the first thing a client sees. It could be on your website, a yard sign and/or your social media profiles. But, long before you meet in person, people are already forming an opinion about whether you look trustworthy, approachable and professional.

The good news is you don’t have to love being in front of the camera to get a great photo. We’ll discuss the best tips for getting professional realtor headshots that feel natural, look like you and help your brand stand out for all the right reasons.

Why you need a professional realtor headshot

In this business, people decide if they trust you before you ever open your mouth. Often, the first time they will ever see you will be in a photograph. A professional headshot helps you come across the way you want clients to see you – confident, approachable and ready to get the job done.

Real estate agent headshots also keep your brand consistent. If the same photo shows up on your website, social media and business cards, people will recognize you right away. You don’t want to send the wrong message by using an old selfie or a picture that doesn’t even look like you anymore. A realtor headshot doesn’t have to be perfect; it just needs to portray the best version of your authentic self.

Best realtor headshot tips and examples

Here are some of the best tips with real examples to show you how to put them into practice.

Tip 1: Hire a professional who understands branding

Sure, you can hand your phone to a friend and hope for the best, but a good photographer is worth the investment. The right photographer doesn’t just take a nice picture. They know how to capture your personality and your brand. They’ll guide you through poses, help you relax and make sure the final images look like you on your best day.

Takeaways: 

• A professional photographer will be able to capture your personality.
• They will guide you into poses that feel and look natural.
• While your face is the centerpiece, your headshot should fit into your brand.

Tip 2: Invest in hair and makeup when you can

You don’t need to go over the top, but a little polish goes a long way in photos. A professional stylist can help smooth flyaways, tame shine and give you a natural look that photographs well. If hiring someone isn’t in the budget, consider bringing a friend to make sure your hair is neat and your makeup is blended and fresh. The goal isn’t to look different – it’s to look like the best version of yourself.

Takeaways: 

• A polished look shines through in your photos.
• Even a subtle style can make you look more professional.
• The goal is to look like yourself on your best day.

Tip 3: Dress in solid, professional colors

Your clothes should support the photo, not steal the show. Loud patterns, stripes or busy prints pull attention away from your face. Solid colors are safer and usually look cleaner on camera. Neutrals, jewel tones or a color that ties into your brand generally work well. Think about what you’d wear to meet an important client and pick an outfit that is simple and professional.

Takeaways: 

• Dress in colors that complement your skintone, but don’t steal focus from your face.
• Neutral tones are always a safe bet.
• Busy patterns distract viewers from seeing who you are.

Tip 4: Practice power poses before your session

Most people feel awkward the second a camera comes out, and it shows. A little practice can make a big difference. Try standing in front of a mirror and test out a few angles, head tilts or hand placements until something feels natural. The goal isn’t to look posed – it’s to look comfortable and confident. When you walk into your session with a couple of go-to poses, you’ll feel less stiff and more in control of the session.

Takeaways: 

• Practice a few angles so you feel comfortable the day of your shoot.
• Make small tweaks as you go, like tilting your head or moving your face. 
• Preparation will boost your confidence.

Tip 5: Keep your expression light and confident

The wrong expression can ruin a great headshot. If you look stiff or too serious, you come across as unapproachable. But if your smile feels genuine, people will trust you before you even say a word.

• Smile naturally: Don’t be afraid to show a little teeth. Think about greeting a client you actually enjoy working with or recall a happy moment right before the camera clicks. That’s when your smile looks the most real.
• Smile with your eyes: If your eyes aren’t part of the smile, the photo can fall flat. Let them light up, and you’ll come across instantly warmer.
• Loosen up: It’s not that serious. Drop your shoulders, take a breath and unclench your jaw. A little tension shows up quickly in photos, so shake it off and have some fun with it.
• Know your angles: Facing the camera straight on can make you look rigid. Turn your body slightly or tilt your head a bit. It’ll feel more natural and look more confident.

Takeaways: 

• Build trust with a confident smile.
• Smile with your eyes, not just your teeth.
• Reduce tension by taking a deep breath and relaxing your shoulders.

Tip 6: Use natural light for an approachable look

Nothing makes a photo feel warmer than good light. Harsh flashes can wash you out, but natural light softens everything and gives you that real-life glow. If you can, take your realtor photos near a big window or step outside when the light isn’t too harsh. You’ll look brighter, clearer and more approachable.

Takeaways: 

• Natural light softens harsh features.
• Bright lights can wash out even the most photogenic person.
• Window light, indirect sunlight or overcast skies work best.

Tip 7: Choose a background that complements your outfit

For standard headshots, sometimes simple really is best. A plain backdrop keeps the focus on your face, not what’s going on behind you. The trick is to pick a background that complements what you’re wearing instead of clashing with it. For example, if you’re in a dark blazer, a light gray or cream wall can help you stand out. If you’re wearing lighter colors, try a deeper shade behind you. Think of it like coordinating your photo the same way you’d coordinate an outfit.

If you’re doing outdoor headshots, be sure to pick a backdrop that complements the location where you work. Remember, your real estate headshots should reflect your branding. Don’t be afraid to incorporate local elements into your photo shoot. For example, if you sell in urban areas, consider using downtown as your backdrop.

Takeaways:

• A simple backdrop keeps the focus on you, not what’s going on behind you.
• Pick an outfit that complements your background – or vice versa.

Tip 8: Consider a lifestyle headshot

Your headshot doesn’t have to be just you in front of a blank wall. A picture at a coffee shop, sitting on a front porch or walking through your neighborhood can feel warmer and more approachable. Lifestyle shots give people a sense of who you are and how you work without losing the professional edge. While these types of real estate agent headshots are becoming more popular, the key is to keep it relaxed and authentic, not seem staged.

Takeaways:

• Lifestyle photoshoots add personality to your branding.
• Locations include coffee shops, city spaces, actual listings, neighborhood streets – just about anywhere you feel comfortable.
• Relax and have fun. These real estate photoshoots shouldn’t feel staged.

Tip 9: Align your look for your market

Your headshot should make sense for the clients you want to attract. If you sell luxury homes, a sharp suit or polished dress will match that market. If you focus on first-time buyers or a more casual community, something a little more relaxed may make a better first impression. Your photos should reflect how your clients can expect to see you. If you’re not going to show up in a dress – it’s probably best that you don’t pose in one either.

Takeaways: 

• Dress to match the client base you serve.
• Casual markets allow for a more relaxed style. 
• Luxury markets require sharper, more polished looks.

Tip 10: Get a mix of shots for different uses

One photo isn’t enough these days. You’ll need a close-up for LinkedIn, something a little wider for your website bio and maybe even a horizontal crop for other marketing pieces. Ask your photographer to take a few different versions of the same pose so you’re not stuck trying to stretch one version across every platform.

Takeaways: 

• Ask for pictures to be taken that can be easily cropped for social media. 
• Get a mix of close-ups, portraits, landscapes and wide-angle shots from the same pose.
• A variety of shots allows your branding to be consistent while reaching multiple platforms.

Tip 11: Keep your brand consistent across all platforms

Your headshot is part of your brand, so it’s best to use the same one everywhere. If you’ve got one photo on your website, a different one on Instagram and another on your business cards, clients might not connect the dots that it’s all you. Pick one of your favorite images (or a small collection from the same session) and stick with it across the board. This will make you look polished and professional.

Takeaways:

• Use similar headshots on every social media platform.
• Even when using lifestyle shots, consistency makes you easy to recognize.
• Variations can be used in social media posts, branding videos and blogs.

Tip 12: Update your headshot every three to five years

We’ve all seen it – the headshot of the agent who’s been in business for 30 years using the same headshot from 1999. Your headshot should look like you right now, not from a decade ago. Your clients should be able to recognize you when you meet in person.

A good rule of thumb is to refresh your photo every three to five years. If you’ve gotten a new hairstyle, lost weight or switched up your personal style and branding – you’ll want to update your headshots. Keeping your realtor headshot current shows professionalism and helps build trust.

Takeaways: 

• Keep your photo current so clients recognize you – especially if you’ve changed your appearance.
• Outdated photos can hurt your public image and your brand.

Common mistakes to avoid in realtor headshots

A strong headshot builds trust, while a bad one does the opposite. The last thing you want is to meet a client and have them not even recognize you.

Here are a few common realtor headshot mistakes you’ll want to steer clear of:

• Outdated photos: If your headshot looks nothing like you today, that’s a problem. Clients should recognize you the second you shake hands.
• Distracting backgrounds: A kitchen counter full of stuff, a crowded street or a patterned wall will steal the focus from you. Keep the backdrop simple so you stand out.
• Overediting: Your headshot should look like you, not what you wish you looked like. Light retouching is fine, but stay true to yourself.
• Inconsistent profiles: Using one picture on your website, another on LinkedIn and a third on your business cards makes you look inconsistent. Pick one strong image and stick with it.
• Group photos and selfies: It’s tempting, but clients can tell when you crop yourself out of a group photo. A blurry crop from a wedding or vacation selfie just doesn’t look professional.
• Unnecessary props: Holding a set of keys, a phone or a “sold” sign might feel clever, but it usually looks staged. Let the focus stay on you and save the props for your other marketing photos.

Real estate agent headshots: FAQs

The full picture: Realtor headshots

At the end of the day, your headshot isn’t just a photo – it’s how people first get to know you. No pressure, right? Clients want to see someone they can trust and connect with, and a good headshot makes that easier. Keep it current, keep it professional and make sure it looks like the real you. A natural, confident photo can do more for your brand than you might realize.

It’s normal to overthink a photo shoot and focus on every little flaw. But remember, clients are going to meet the real you anyway. Instead of chasing perfection, aim for a realtor headshot that looks like you on your best day. A headshot that feels genuine and current does more for trust than a heavily retouched photo ever will.

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